But, before we understand the types of featured snippets, let us first find out why they are so crucial for SEO. There are different types of featured snippets that appear on the top of the search results. Google analyzes the search query, tries to match the results that answer users’ questions, and picks the best piece of content from existing pages to improve the searcher experience. The content in a featured snippet is automatically pulled from web pages in the Google index.
It also provides the page URL from where the content snippet is fetched, along with its publication date and the page title. This snippet of content quickly answers a search query. It is a piece of content that appears at the top of Google search results, also known as position zero. In this comprehensive guide to Google featured snippets, we will learn what are featured snippets? discuss some brilliant examples of featured snippets, and discover some exceptional strategies to help you optimize your site content to earn the maximum number of valuable featured snippets for your website.įinal Thoughts What Are Featured Snippets?Ī featured snippet is a part of Google SERP. Hence, featured snippets optimization is crucial to elevate your branding and supercharge your SEO campaign. It helps your business achieve position zero (above the first ranking website in the organic search results). Now, imagine if your business can earn a spot above the first position in the organic SERP. Therefore, companies spend thousands of dollars in SEO to optimize their website to appear at the top of the organic SERP for their primary keywords. People trust Google, and businesses ranking on the top in organic search automatically earn the searchers’ trust. Featured snippets are a powerful SEO tactic to acquire more clicks to your website and boost your branding.
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